Job Requirements

• Bring new, engaging content to life across multiple channels in order to grow Kumo’s share of voice, build on our brand foundation, and attract prospective customers and employees
• Develop and execute a holistic content strategy to improve website traffic, drive strong lead conversion rates, and maximize platform adoption in our existing customer base
• Create a consistent flow of communications across web, email, social, paid advertising, and channel partnerships to highlight Kumo’s product offering and competitive advantages while speaking to multiple personas and archetypes
• Collaborate with various stakeholders across the organization to develop a full funnel content calendar, addressing a diverse set of needs including, but not limited to, go to market messaging for new products, sales collateral, customer case studies, and thought leadership pieces
• Identify content performance KPIs and continue to refine the content strategies based on performance metrics
• Adapt the Kumo brand voice and tone while balancing a uniform presence across all channels
• Collaborate with our Director of Marketing to develop initiatives and campaigns leveraging content to generate leads
• Proactively perform copy audits in conjunction with any new product launches, new partners, new verticals, changes in go-to market strategy, etc.

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About You

• 4+ years of experience in content marketing, ideally crafting content geared towards data products and the financial services industry
• Excellent written communication skills with a deep understanding of content marketing philosophy, SEO, content promotion, lead generation, and full-funnel campaign management
• Keen editorial eye, strong attention to detail
• Solid analytical skills and experience using data in both storytelling and data-driven decision-making
• A track record for producing content in partnership with Customer Success, Sales, Product, and leadership teams
• Multiple years of experience with a CRM, CMS, Google Analytics, and SEO tools
• A thinker and a doer mindset - our ideal candidate is excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
• Excited to be a part of an inclusive culture
• Self-motivated with a desire to grow in a fast-paced environment