Codely v2.0 public release is here
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What has changed in our latest release?
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All new features available for all public channel users
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Coding collaboration with over 200 users at once
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Real-time code save every 0.1 seconds
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Baton Market is changing how small and medium-sized businesses (SMBs) are bought and sold in the U.S. Here's what you need to know:
- Problem: The SMB acquisition market faces inefficiencies, with only 30% of businesses successfully finding buyers. Millions of baby boomer-owned businesses are set to change hands in the next decade, creating a $14 trillion opportunity.
- Solution: Baton Market connects verified sellers with qualified buyers, offering tools like fast valuations, verified listings, and AI-powered insights.
- Key Benefits:
- 70% close rate (10x higher than traditional methods)
- 50% faster deal closures
- 50% lower acquisition costs for buyers
- Free valuations and transparent data for sellers
- Features:
- 24-hour business valuations
- Verified financials and video interviews for listings
- AI-powered data room for faster document review
- Master NDA system for quick access to deal information
- Access to advisors, lenders, and attorneys specialized in SMB transactions
Baton Market simplifies the process, making SMB acquisitions faster, more transparent, and cost-effective. Whether you're a buyer or seller, it's a smarter way to handle business transactions.
Meet the platform that does 75 small business deals in this year alone | Judd Goodrich interview
Key Features of Baton Market
Baton Market simplifies the often-complicated process of acquiring small and medium-sized businesses (SMBs) by offering tools that make every step more efficient and data-driven. Here's how it works:
Fast Business Valuations
With Baton Market, you can get a detailed, data-backed valuation in just 24 hours. By integrating real financial data from platforms like QuickBooks and applying a six-method calculation, Baton ensures valuations include intangible assets and comprehensive financial reporting.
These valuations are impressively accurate - falling within 10% of the actual sales price. This precision comes from using real financial data, not generic estimates or industry averages. Plus, buyers have access to expert support to help them understand the valuation process and results.
Verified Business Listings
Every business listed on Baton Market undergoes a thorough verification process. Sellers must provide standardized financial documentation, and each listing includes a video interview with the business owner. This ensures buyers receive reliable, first-hand financial data, which minimizes surprises during due diligence. Baton also enhances this process with advanced AI tools, making the review process even more efficient.
AI-Powered Data Room Analysis
Baton Market uses artificial intelligence to revolutionize how buyers review business opportunities. The AI-powered data room organizes and categorizes documents automatically, cutting document structuring time by up to 90%. It processes unstructured data in seconds, delivering actionable insights almost instantly - something that typically takes hours or even days with manual reviews.
These AI tools also flag potential risks and opportunities, generating "red flag" reports for areas that need closer attention.
"AI has enormous potential to strengthen GRC programs by helping organizations realize significant time savings and deliver intelligent insights." - Satheesh Ravala, Chief Technology Officer at Diligent
Once the analysis is complete, Baton Market ensures confidentiality with its integrated NDA system.
Master NDA System
Managing NDAs has never been easier. Baton Market’s Master NDA System eliminates the need for multiple agreements, providing instant access to detailed deal information once signed. The system offers secure, encrypted storage and a complete digital audit trail. It has reduced NDA negotiation times from several days to just 1.7 days, addressing a common pain point for 58% of respondents who say NDA processes often slow down deal closures.
Access to Deal Services
Baton Market also connects buyers with a network of U.S.-based lenders, attorneys, and advisors who specialize in SMB transactions. This eliminates the hassle of finding and vetting service providers, speeding up the entire process. In fact, this integrated support helps close deals 50% faster.
How Baton Market Ensures Quality Listings
Baton Market sets itself apart by maintaining high standards for quality control. Through a thorough verification process, the platform ensures a secure and reliable experience for both buyers and sellers. This dedication to quality supports Baton Market’s goal of simplifying small and medium-sized business (SMB) acquisitions, influencing every stage of the transaction process.
Seller Onboarding Process
Each seller who joins Baton Market is paired with an onboarding specialist to guide them through the setup process. This hands-on approach ensures that business owners can create listings that accurately showcase their businesses to potential buyers. With onboarding calls and close collaboration with the operations team, sellers present key details like financial performance and unique strengths effectively. The process is continually refined with feedback to enhance the seller experience.
Data Verification and Transparency
Baton Market prioritizes authenticity by offering verified listings, first-party financial data, and proprietary pre-due diligence for exclusive listings. Pricing expectations are based on data-driven analysis, providing clarity and confidence to both parties involved.
Franchise owner Steve Coakley of TapSnap Triangle shared his positive experience with Baton Market’s transparency:
"Baton made the process super easy, the data was actually there!, and it was well organized! I know the bar is fairly low with many business brokers even on these basics but I was impressed."
Buyer Josh Worsley also praised the platform’s approach to data organization:
"Data Room – Love it. It's so much easier to sign the NDA and get instant access to the financials."
Fair Treatment for Business Owners
Baton Market’s commitment to fairness ensures that all business owners receive the support and data they need throughout the sales process. From business valuation to closing, sellers benefit from expert guidance every step of the way. The platform’s vetted buyer network connects sellers with serious prospects, increasing the likelihood of efficient deal closures. Additionally, flexible service tiers allow sellers to access essential resources at reduced costs. Sellers stay informed and empowered with weekly updates, strategic outreach to buyers, and step-by-step support.
This approach not only builds trust but also accelerates transactions - on average, 50% faster than the industry standard.
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Benefits of Using Baton Market
Baton Market provides a game-changing solution for U.S. small and medium-sized business (SMB) buyers, tackling the hurdles often encountered when navigating traditional acquisition channels. Its technology-driven platform simplifies the process, making it faster, more transparent, and cost-effective.
One standout advantage is Baton Market's impressive success rate. With a 70% close rate, the platform performs 10 times better than traditional methods. This success is rooted in verified listings, transparent data, and streamlined workflows that help avoid deal-breaking issues. The result? Faster closings and fewer expenses.
Efficiency is another major draw. Baton Market trims down lengthy deal timelines with features like one-day business valuations, instant access to financial data via digital data rooms, and automated workflows. These tools cut through the usual back-and-forth delays, keeping deals on track.
On top of that, Baton Market significantly reduces costs. Buyers save up to 50% on overall acquisition costs, while seller fees drop by as much as 70%.
Transparency is key to Baton Market's approach. Buyers gain immediate access to critical information, including first-party financials, owner video interviews, and secure digital documents. This level of access allows buyers to make quick, informed decisions and minimizes surprises during due diligence.
Here’s a quick look at Baton Market's standout features and how they benefit users:
Features and Benefits Comparison
| Feature | Advantage | Notes |
|---|---|---|
| Fast Business Valuations | Data-driven valuations completed in 1 day instead of weeks | Accuracy depends on seller-provided financial data |
| Verified Business Listings | Pre-screened opportunities with first-party financials reduce fraud risk | Limited to businesses that pass Baton's verification process |
| AI-Powered Data Room Analysis | Instant access to organized financial data and insights | Buyers may need expertise to interpret complex metrics |
| Master NDA System | One universal NDA covers multiple deals, cutting down on repetitive paperwork | Careful review of NDA terms is still necessary |
| Match Scoring Technology | Matches businesses to buyer preferences with precision | Results depend on accurate buyer input |
| Access to Deal Services | Support from M&A advisors, lenders, and legal experts | Some services may involve additional fees |
Additionally, Baton Market offers proactive advisory support. Its acquisition advisory team ensures sellers connect with serious buyers, while automated outreach tools help buyers uncover off-market opportunities.
Using Baton Market for SMB Acquisitions
Baton Market simplifies the journey of acquiring small-to-medium businesses (SMBs), offering tools and support that guide buyers from the initial search to the final deal. By combining its verification and valuation capabilities with an efficient acquisition process, the platform connects thousands of buyers to a wide array of on-market and off-market opportunities across the U.S.
Searching for Businesses
With Baton Market, finding the right business is straightforward. Buyers can filter opportunities by industry, location, and price, covering all 50 states and a variety of industries. A match scoring system - ranging from 0 to 100 - helps prioritize listings that align with your preferences, saving time and effort. The platform also lets users save searches and receive email updates, including weekly summaries of top matches when new opportunities arise. Once a potential target catches your eye, you’re seamlessly transitioned to a detailed review of its fundamentals.
Reviewing Business Information
After identifying potential businesses, Baton Market simplifies access to critical details. A single universal NDA unlocks financial data and owner insights, streamlining the due diligence process. Buyers can review comprehensive financials and owner-provided information upfront, making it easier to evaluate a business’s worth before diving deeper into negotiations.
Nate H., a Director of Sales and real estate investor, shared his experience with the platform in February 2025:
"Even as a beginner, I felt like I could have written an LOI just after reviewing all of that stuff."
Once buyers assess the key details, they can quickly move forward with offers and negotiations.
Making Offers and Negotiating
Baton Market also simplifies the offer and negotiation stages. Buyers can submit informal offers to express interest and outline preliminary terms before entering formal negotiations. The platform supports direct communication between buyers and sellers, while offering negotiation assistance to keep deals progressing smoothly.
Working with Deal Support Partners
To ensure a smooth closing process, Baton Market connects buyers with a network of experienced professionals. This includes legal experts, lenders, and advisors who specialize in SMB acquisitions. For those requiring financing, loan services are also available to simplify capital acquisition. Additionally, Baton Market provides ongoing support throughout the transaction, helping buyers move from analysis to closing efficiently.
Altogether, Baton Market offers a robust solution for buyers looking to discover and acquire SMBs with confidence and ease.
Conclusion
Baton Market is reshaping the way small and medium-sized business (SMB) acquisitions happen. With 70% of businesses expected to change hands in the coming years, the platform tackles a pressing need by connecting thousands of eager buyers with hundreds of thousands of verified business listings.
By leveraging tools like verified listings, instant Match Scoring, and automated outreach, Baton Market eliminates outdated, time-consuming processes. Buyers no longer have to wade through unverified listings or deal with endless NDAs. Instead, they gain direct access to first-party financial data and advanced search filters tailored to their specific criteria - making the entire process faster and more efficient.
Chat Joglekar, summing up the platform’s vision, said:
"Finding and buying your ideal business should be a process as transparent, intuitive, and efficient as shopping for a car or a house - more so since a business can represent an even larger asset and commitment."
What makes Baton Market stand out is its ability to support buyers throughout the entire acquisition process. By blending on-market and off-market opportunities with the expertise of Acquisition Advisors, the platform offers a seamless, end-to-end experience that traditional methods simply can’t match. Buyers gain access to high-quality acquisition targets and the tools they need to make confident decisions.
For anyone navigating the often-complicated world of SMB acquisitions, Baton Market delivers the clarity, efficiency, and guidance necessary to take control of the process. It transforms a fragmented journey into a streamlined experience, empowering buyers to move forward with confidence.
FAQs
How does Baton Market provide accurate business valuations in just 24 hours?
Baton Market provides fast and reliable business valuations, delivering results within just 24 hours. Their team of seasoned analysts brings years of experience in financial analysis and business valuation, ensuring every assessment is thorough and dependable.
Using established methods and an in-depth knowledge of market trends, they produce valuations that buyers can trust. By pairing their expertise with streamlined processes, Baton Market helps clients make well-informed decisions without wasting time.
What AI-powered tools does Baton Market use to simplify the business acquisition process, and how do they help buyers and sellers?
Baton Market uses AI-driven tools such as AI-assisted listings and dynamic valuations to streamline the process of buying and selling businesses.
For buyers, these tools provide reliable, data-based valuations and actionable insights, giving them the confidence to make well-informed decisions. On the other side, sellers gain access to accurate market valuations and more targeted visibility, which helps speed up the sales process while improving overall efficiency.
These advancements create a more seamless and effective experience for everyone involved in small business transactions.
How does Baton Market's handling of NDAs and data transparency make SMB acquisitions more efficient?
Baton Market takes the hassle out of the SMB acquisition process by introducing a standardized NDA. This agreement gives verified buyers secure access to essential details, including financial data and other confidential business information. With this approach, there’s no need for multiple agreements, cutting down on unnecessary delays.
By simplifying access to crucial information and promoting transparency, Baton Market speeds up due diligence. This allows buyers to make well-informed decisions faster, ensuring the acquisition process is both efficient and dependable.